What Long Island Advertising Agencies Should Know About The SNES Classic

By Arthur Williams


Nostalgia plays a role in many of our lives, especially when video games is a hobby. The SNES Classic Edition, which is Nintendo's newest hot-selling item, has been able to capitalize on this in rapid fashion. Now that it's in stores, provided it stays in stock long enough, it's easy to see why so many people have their sights set on this little box. Here are just a few important details that Long Island advertising agencies across the board can share.

If you don't know, or simply don't pay attention to video games, the SNES Classic Edition is a mini recreation of the Super Nintendo from the 90's. However, unlike the vintage console, this re-release is preloaded with 21 games, not to mention the ability to connect to TVs via HDMI. These are just a few features, but the fact that it has sold so well in a short time isn't surprising. However, it brings up a few points that every Long Island advertising agency should be mindful of.

One of the most important lessons to be learned from the SNES Classic Edition is that scarcity isn't always a good thing. While it may be used as a business tactic to build interest, the truth of the matter is that it can infuriate potential buyers to the point where they actually lose interest. This is why marketing services, for instance, are made readily available by the likes of fishbat. Needless to say, supply and demand can go too far in certain cases.

What about preordering, which is the most common way to guarantee that would receive an item on release day? Unfortunately, it was nearly impossible to do so with the SNES Classic Edition, meaning that you couldn't put your name down on a list beforehand. This came across as a strange move, especially when you consider the sheer demand associated with this product. As anyone in marketing can tell you, this is another benefit to the Internet that we enjoy today.

Even though these problems with the SNES Classic Edition irritated many, the product itself was met with glowing praise. It's easy to see why given the quality and effort put into the device in question. This doesn't mean that these issues should be glossed over, as they can be used to help future businesses get off on the right foot. The more that you recognize the errors that could be made, the better your business will become.




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