Internet Marketing Companies & Stellar Advertising Campaigns For Video Games

By Rob Sutter


Video games are, without question, one of the most popular forms of entertainment in the world. Whether you're a fan of handheld platforms or home consoles, the number of titles available to you is seemingly endless. When it comes to selling such content, one of the most important factors to consider is advertising. There have been many campaigns that helped these titles sell, but here are the ones that Internet marketing companies will draw the most attention to.

One of the most successful advertising campaigns in gaming was for the 2011 title for the 3DS, The Legend of Zelda: Ocarina of Time 3D. While this game would have sold well due to the name alone, it was assisted by commercials starring Robin Williams and his daughter, Zelda. They were received quite well by gamers of all levels. Internet marketing companies can attest to the notion that these commercials helped the game's overall success.

Mario Kart 8, which was the latest in a series of popular racing games, had its own effective promotional campaign. At a time when the Wii U's sales were slow to develop, this title helped it pick up the pace. According to names such as www.fishbat.com, following this game's release, Wii U sales increased by 666%. To say that this made a mark would be an understatement, and Internet marketing companies will be able to say the same.

Just Cause 3, which was announced in 2015, had its own unique marketing campaign. It didn't use too much in the way of traditional methods, though. Instead, the company that developed this game, Square Enix, announced a contest where one could win a free island. This wasn't lingo for in-game content, either, as the winner would become the owner of a physical private island they could visit whenever they wanted. It's safe to say that this is one of the more unique promotional endeavors in recent memory.

Video games are among the most popular forms of entertainment, and it's easy to see what many of these titles have been helped by effective marketing. The examples discussed earlier are just a few that those in advertising should be mindful of. When the right campaigns are implemented, it's easy to imagine that sales can increase. While the games themselves have to be fun to play, the act of promoting them is a crucial part of the proverbial battle.




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